This is an article by Kim Layman and Ian Fills, published in the blog “The Conversation,” and sponsored by the University of Tasmania. It discusses new skills required for today’s professional artist, including “Branding” and the roll of the “artists as a product.” Both of which are discussed in my book.

https://theconversation.com/survive-in-the-art-world-market-the-brand-sell-the-product-29220#_=_

Peter Worsley

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