The endnotes in the printed edition have been updated. Most of the changes are to the web links. Some of the links in the printed edition no longer work. Also, these links are active and make the research easier.


  1. Jason Horejs, “Taking the Leap: Making Art Your Full-Time Profession,” Reddotblog, September 11, 2013,
  2. McCarthy, Ondaatje, Brooks, and Szanto, A Portrait of the Visual Arts: Meeting the Challenges of a New Era, Monogram 290: Rand Corporation, 2005).
  1. Gregory Peters, “Branding 101 for Artists,Empty Easel, March 2, 2009,
  2. Seth Godin, “Interruption Marketing,” Seth Godin, August 10, 2013,
  1. Chuck Green’s Design Briefing, Issue
  2. Jason Horejs, “Does It Make Sense to Show Your Art in Commercial (Consignment) Galleries?,” Reddotblog, October 8, 2013, http://   
  3. Jason Horejs, “Is Showing Your Art in a Co-op Gallery Worthwhile?,” Reddotblog, October 2, 2013, 
  4. Jason Horejs, “Should Artists Show Their Art in ‘Vanity’ Galleries?,” Reddotblog, September 25, 2013,
  5. Quote from Rebecca Wilson, director Saatchi Gallery. Alex Hudson, “June 2013. Art ‘sold more online than in galleries,”. reported by Alex Hudson, June 26, 2013. BBC Click, June 26, 2013,
  6. “Amazon Makes Splash in Online Art Sales,.” Fine Art Today/Fine Art Connoisseur, August 18, 2013,
  7. EmailEmail Is Crushing Twitter, Facebook for Selling Stuff Online,” Wired, July 2013,
  8. QR Codes,”,
  9. Bloomberg Business Week, October 18, 2013: 96.
  10. Corey Eridon, “How to Choose a Solid Topic for Your Next Blog Post,” Hubspot, October 19, 2013,
  11. Corey Eridon, “What the Best Business Bloggers Do (And You Should Too),” Hubspot, September 25, 2013,   
  12. Tehmina Zaman. “Blogger vs. WordPress,” Epreneur TV. 12 May 2013.
  13. Jay Acunzo and Anum Hussain, “An Introduction To Google+ For Business,” HubSpot,
  14. “How to Sell Your Art on Pinterest,”
  15. Ginny Soskey, “Pinterest Lead Generation 101,” October 10, 2013, HubSpot,
  16. “A Guide to Pinterest’s New Buiness Accounts,” HubSpot,
  17. “Pinterest has 70 million users More than 70% are in the U.S.” Semiocast, July 10, 2013.
  18. Richrelevance, April 26, 2013,
  19. Allen Gannett, “Marketing Where They Don’t Belong? 5 B2B Brands Driving Results With Instagram,” Hubspot, October 3, 2013,
  20. Susannah Fox. Pew Internet: Health. Pew Research Center,   
  21. You Can’t Sell Your Art Until You Learn How to Sell It.” Art Business.
  22. Marisa Smith, “How to Develop a Strong Inbound Company Culture.” HubSpot, September 19, 2013,
  23. Chad Pollitt, “A Marketer’s Guide to Getting Started With Personalization,” DigitalRelevance (blog), September 12, 2013, 
  24. Pamela Vaughan, “10 Ways to Make Your Content More Fun to Read,” HubSpot, October 2, 2013.
  25. David Lavenda, “Time at the Office: 10 Story Telling Tips to Help You Be More Persuasive,” FastCompany.
  26. Robert McKee, “Storytelling That Works,” Harvard Business Review.
  27. “Powerful Value Propositions,” Marketing Experiments, September 18, 2013,
  28. Ginny Soskey, “Is Social Media Killing Brands?,” HubSpot, September 12, 2013,
  29. Jason Horejs, “How Do You Ask for the Close When Selling Art,” RedDotBlog, August 29, 2013, 
  30. Closing Sales. Wikipedia.
  31. Continuous Flow Ink Systems. Wikipedia.
  32. Peter Worsley, “On Scanning My Paintings: An Alternative to Digitally Photographing Your Paintings,” Peter Worsley Website, 
  33. Gary W. Priester. “Consistent Colors For Your Site – All You Need To Know About Web Safe Colors.” HTMLGoodies.
  34. “Your First Step to Accurate Color.” Xrite Photo Screen Color Calibration.
  35. Sara Davidson, “Emails Not Getting Into Your Lists’ Inboxes?,” HubSpot, October 2, 2013,
  36. Ginny Soskey, “The Go-to Guide to Creating Email Newsletters People Actually Read,” HubSpot, August 20, 2013,
  37. Dan Zarrella “The Science of Email Marketing 2012.” Hubspot.
  38. Pamela Vaughan, “33 Examples of Dynamic Tags to Personalize Your Email Sends,” HubSpot, Junee 22, 2012,
  39. “Secret Formula for Subject Lines.” MailChimp. October 29, 2013. 
  40. How to Choose a web Host.” WikiHow.
  41. Christopher Heng. “Tips on Choosing a Good Domain Name.” The site wizard.
  42. “Adobe Digital Marketing Insights,” January 20, 2012,